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As with all good stories, good speeches have a start, a middle and an end.  At its most simple, the start welcomes everyone to the very special day. The middle talks about the couple. The end thanks everyone who has helped. And remember, sometimes it pays to break the rules, so while you can suggest that your clients write their speech a certain way, exceptions can always prove the rule and create the most interesting results.  So, advise them to break a leg, break a rule and break into song if they like!